DEKUYPER
Agency: iCrossingRole: Global Chief Creative Officer
Celebrate Campaign
Dekuyper offers over 70 flavors of cordials, which means there are millions of potential cocktail recipes and endless ways to celebrate. We created a brand campaign that allowed anyone to invent any occasion they felt worthy of a custom drink. The resulting original drink recipes (a key driver of purchase) were celebrated in colorful meme-like posters, all shareable of course, on the site and app.
Dekuyper offers over 70 flavors of cordials, which means there are millions of potential cocktail recipes and endless ways to celebrate. We created a brand campaign that allowed anyone to invent any occasion they felt worthy of a custom drink. The resulting original drink recipes (a key driver of purchase) were celebrated in colorful meme-like posters, all shareable of course, on the site and app.