Agency: iCrossing
Role: Global Chief Creative Officer

Celebrate Campaign

Dekuyper offers over 70 flavors of cordials, which means there are millions of potential cocktail recipes and endless ways to celebrate. We created a brand campaign that allowed anyone to invent any occasion they felt worthy of a custom drink. The resulting original drink recipes (a key driver of purchase) were celebrated in colorful meme-like posters, all shareable of course, on the site and app.