Agency: R/GA
Role: SVP, Executive Creative Director

I led creative for the Verizon account, working directly with the CMO, Diego Scotti, and his creative cabinet. We also pitched and won several other accounts including the Ally Bank business. My team included a large brand design group responsible for all of the brand guidelines and usage, as well as campaign teams, studio teams and creative technology. We collaborated regularly with Snapchat to create award winning campaigns (Find the 8, Score the iPhone) as well as innovating across a variety of platforms to create several ‘world first’ campaigns. We won two Cannes Lions and many other awards for the work.

What You Missed

To show just how good Verizon’s service is during busy periods, we targeted fans on Twitter who complained about bad streaming service on other carriers during March Madness and had Kareem Abdul Jabbar DM them and give personal updates on the big games. Cannes Bronze Lion and Clio winner.

Score the iPhone

For the release of the new iPhone, we created a custom lens in Snapchat to let users find and catch animated music loops in locations near them and then combine them to make original mixes. The best custom mixes won the new iPhone.

Holiday Hintlist

We used Spotify’s playlist feature to create a world’s first, unique hints using song titles that read as messages to let your friends and family know the gifts you really wanted for the holidays.