PROPS
Role: Founder & CEO
Props Creator Exchange Platform
Props is a creator exchange where creators of all kinds can publish and profit from their work, and brands can sponsor them directly on the platform and in social channels. Each story on Props has a curated shop that allows creators and brands to monetize their work. Brands can browse the work using AI to see pitches from creators that fit their briefs. I built the company with two partners and raised $4 million to do it. Brands involved include Citi, Chevy, Dell, FreshDirect, BlackRapid, Freelancers Union and The New School.
Props is a creator exchange where creators of all kinds can publish and profit from their work, and brands can sponsor them directly on the platform and in social channels. Each story on Props has a curated shop that allows creators and brands to monetize their work. Brands can browse the work using AI to see pitches from creators that fit their briefs. I built the company with two partners and raised $4 million to do it. Brands involved include Citi, Chevy, Dell, FreshDirect, BlackRapid, Freelancers Union and The New School.