Agency: Euro RSCG
Role: Executive Creative Director, Digital

Most Interesting Man in the World Campaign

He once parallel parked a train. His blood smells like cologne. He can speak French… in Russian. Through his insane and impossible experiences, we all felt a little bit more interesting. This campaign was truly collaborative, with multiple writers and teams contributing scripts and ideas in every medium. We created digital experiences that let people into this world if only for a minute, like arm wrestling dead heads of state. Sales went up 22%. We put the brand on the map.